Thursday, March 11, 2010

Yoga is growing in Salem!

I can't help but notice that the studio is regularly fuller. It's easy to notice that our new membership program is affecting this also. And then I wonder, 'will it last'? Will this foster the dedication that is necessary to reap the true benefits of yoga?

As teachers and studio managers, we see the masses flood the studios all decked out in their yoga wear with a neatly rolled up mat under their arms in January. They are full of enthusiasm and confidence that this year will be the year that they master the discipline that it takes to be dedicated to their practice. And, sadly, as the months pass, fewer and fewer students are coming in.

A serious studio offers great teachers and a variety of classes plus fair and affordable programs to encourage a regular and dedicated practice to the student. These less interesting points of the business of yoga get few excited, but thankfully they do put the twinkle in my eye! Many teachers come to their role wanting to help their students grow their practice, and I have that desire also, but on a grander scale. I desire to make yoga accessible and practical to the masses. THAT gets me excited! So, as I work with Zohra to refine the business of yoga, I am renewed by the full classes and feeling that we are making an impact in Salem. YEA for Indigo!

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